Privacy Policy

Last updated: 1 January 2026

This Privacy Policy explains how thebiketree.co.uk ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following types of information:

• Name and email address – when you contact us, subscribe to a newsletter, or submit an enquiry.
• IP address – automatically collected for security and analytics purposes.
• Cookies and similar technologies – to recognise your browser and improve your experience.
• Usage data – pages visited, links clicked, time spent on the site, device type, and approximate location derived from your IP address.

How We Use Information

Your data is used for the following purposes:

• Analytics – to understand how visitors use our site and which pages are most popular.
• Affiliate tracking – to record clicks and referrals to third-party betting sites we promote, which allows us to earn commissions.
• Site improvement – to fix errors, test new features, and personalise content.

We rely on legitimate interests, consent (for non-essential cookies), and, where applicable, performance of a contract as our lawful bases for processing.

Cookie Policy

We use the following types of cookies:

• Essential cookies – required for the site to function properly.
• Analytics cookies – help us measure traffic and user behaviour (e.g., Google Analytics).
• Affiliate tracking cookies – set by third-party affiliate networks to attribute referrals to us.
• Preference cookies – remember your choices, such as cookie consent settings.

You can opt out of non-essential cookies at any time by adjusting your browser settings or using our cookie consent banner. Disabling cookies may affect site functionality.

Third-Party Links

Our website contains links to external betting sites and other affiliate partners. These third-party sites have their own privacy policies, and we do not control how they collect, use, or share your personal data. We encourage you to review their policies before providing any information.

Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data (subject to legal obligations).
• Restrict or object to processing.
• Receive your data in a portable format.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with the Information Commissioner’s Office (ICO).

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal information. We do not sell personal data.

Data Retention

We retain personal data only as long as necessary for the purposes described in this policy. Analytics data is typically kept for up to 24 months. Contact and subscription records may be retained for up to 6 years to comply with legal, tax, and accounting requirements.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: privacy@thebiketree.co.uk